Primal Kiwi has been founded on the understanding & belief that nature continues to provide all of the building blocks that have brought our species this far, & will continue to see us thrive, if we look after this earth that we all share.

It would seem much traditional wisdom regarding health, wellness, nourishing & healing our bodies for optimal performance, has been lost, forgotten, mis-placed, or downplayed over millennia, particularly since the early 1900’s.

The technological advancements of agricultural machinery, chemical fertilizers, pesticides & insecticides over the last hundred or so years, mean that as a species we can create huge quantities of carbohydrate, grain & vegetable crops. This has been fantastic for the profits of industrial scale food manufacturers, however we may all do well to consider the soaring obesity & chronic disease rates in the Western world, over the same time period.

Many scientists & researchers believe that genetically we are still best suited to a hunter gatherer diet & lifestyle. Theory is that the human genome has not adapted to thrive on this high carbohydrate diet.

Weston Price spent many years of his life, travelling the world around the 1930’s, studying indigenous & traditional populations, their diet, lifestyles, health & longevity. One of his very important observations was that the healthiest populations into old age, got the bulk of their calories in the form of animal fat. The organ meats of the animals they ate, were highly prized, as the most nutrient dense. They partook in what we call today, a “Nose to Tail” diet. They understood that by eating the particular organ of an animal, that it could benefit that corresponding organ in their own body.

I believe Metabolic Flexibility, & understanding the basic hormonal effects of different foods on the bodies we have been gifted, is essential for optimal health, performance, vitality & longevity. This comprehension is a major factor in inflammation control, & effortless management of weight & body composition.

The most so called “advanced” Western cultures are bombarded with advertising messages & the convenience of high calorie, low nutrient, ultra processed & de-natured foods. This has lead to populations referred to as “Over Fed & Under Nutritionalised”. This lack of nutrients can leave us feeling hungry, leading to cravings & the insidious trap of overeating.

We believe the delicate homeostatic balance of body temp, hydration & electrolytes, pH level, blood sugar, blood pressure, hormones & the rest, that we all need to survive, is best supported by nature.

We understand that nature will compound nutrients together in a much more beneficial way for us, than people in white coats & laboratories.

We understand that plants through photosynthesis, turn inorganic minerals into organic minerals. Some plant nutrients can be very beneficial for us, & that plants also have anti-nutrients & toxins, to discourage being eaten. Our sensitivity to these toxins seems to be very individual, but can be highly detrimental to our health.

We comprehend that gram for gram, animal foods in most cases provide by far the highest quantity of bio-available nutrients, with the least toxicity for our species.

New Zealand animal products are renowned around the world, due to our sustainable farming practices & the clean green pastures that our livestock enjoy.

Happy healthy animals feeding on green NZ grass all of their lives, produce some of the highest quality meat & organs available in the world.